Showing 1 - 10 of 460
Persistent link: https://www.econbiz.de/10011432533
Persistent link: https://www.econbiz.de/10011439735
Persistent link: https://www.econbiz.de/10011487246
Persistent link: https://www.econbiz.de/10011487546
Persistent link: https://www.econbiz.de/10011473773
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517
Persistent link: https://www.econbiz.de/10011981624
Persistent link: https://www.econbiz.de/10012021747
Persistent link: https://www.econbiz.de/10012003127
Persistent link: https://www.econbiz.de/10011743407