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~subject:"crisis response strategies"
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crisis response strategies
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Corporate reputation review : an international journal
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The journal of brand management : an international journal
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How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kamhuis op Heghuis, …
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
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2
The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention
Hegner, Sabrina
;
Beldad, Ardion D.
;
Kraesgenberg, Anne-Lotte
- In:
Corporate reputation review : an international journal
19
(
2016
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10011602646
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