Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-26
Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...