Mathrani, Sanjay; Ibrahim, Sara Diaa Eldin - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-15
Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...
