Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development.

Through the analysis of the market mix, especially the products and promotion components, we can notice that Beijing’s cultural tourism provide tourists with cultural attractions, events, big quantity of accommodation choices and quite well-built infrastructures with different means of...

The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.