Pérez-Luño, Ana; Cabrera, Ramón Valle; Wiklund, Johan - Departamento de Dirección de Empresas, Universidad … - 2008
The aims of this paper are the following. Firstly, we delimitate the innovation and imitation concepts. Secondly, using Structural equation modeling method, we empirically test the impact of two dimensions of market and entrepreneurial orientations, respectively, on the decision to innovate or...