Fornell, Claes; Mithas, Sunil; Forrest V. Morgeson, III - In: Marketing Science 28 (2009) 5, pp. 820-825
According to Jacobson and Mizik [Jacobson, R., N. Mizik. 2009. The financial markets and customer satisfaction: Reexamining possible financial market mispricing of customer satisfaction. (5) 810–819], excess stock portfolio returns for firms with strong customer satisfaction are small and...