Restuti, Mitha; Gani, Lindawati; Shauki, Elvia R.; Leo, … - In: Cogent business & management 9 (2022) 1, pp. 1-16
Firms' strategies reflect their competitive advantages, such as the prospector focuses on innovation and defenders focus on cost efficiency. The differences in strategies' competitive advantages imply different resource management to different magnitude of cost stickiness. This study examined...
