Jain, Siddharth; Gangopadhyay, Partha - In: Journal of risk and financial management : JRFM 13 (2020) 6/108, pp. 1-22
Endogenous sunk-cost investments are optional fixed investment or capita, that a firm can choose to impact either upon its price-cost margin or its market share for capturing larger market spoils. Oft-cited examples are investments in vertical product (quality) differentiation, advertising...
