This paper seeks to prove that, on the EU food market, foodstuff quality presently has a very active complex dynamic dimension determined by the current consumer – agricultural and food industry relationship, apart from its technical dimension as derived from quality standards. This...

Quality on the EU food market today is a complex concept with a multifold approach. It is defined in terms of the interests of those who use it in order to attain their market goals, i.e. consumer satisfaction, economic interests or food safety and of the interest in having a market that...