The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...