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the destination marketing organisation (DMO), research is required to examine the extent to which marketing communications … the DMO could proactively develop into a competitive advantage. …
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The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons...
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Increasingly researchers and practitioners adopt branding to build and manage tourism destination images. However, we have yet to ask the question: Is it pos-sible to build and/or manage destination brands? This crucial question is ad-dressed by means of: (1) recourse to the origins of branding;...
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We live in a society marked by major changes in the tourism field. Tourist destinations make all possible efforts to best promote their tourist offer and attract as different tourist categories as there might be. However, these tourist destinations are sometimes associated with terrorist attacks...
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