Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: The AMFITEATRU ECONOMIC journal 12 (2010) 27, pp. 115-128
In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...
