The EU has developed various instruments aimed at combining the protection of the environment with the operation of the market. Eco labels have been recognized from the 1990ies onward as a way to bring public authorities and civil society together with a view to promote environmental concerns....

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they...