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Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
van Oest, Rutger; Franses, Philip Hans - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10010325000
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Which brands gain share from which brands? : inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10011334354
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Which brands gain share from which brands? Inference from store-level scanner data
Franses, Philip Hans; van Oest, van Oest, R.D. - Erasmus Research Institute of Management (ERIM), … - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10010731007
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Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
Oest, Rutger van; Franses, Philip Hans - Tinbergen Institute - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10005137001
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Which brands gain share from which brands? Inference from store-level scanner data
Oest, R.D. van; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10005051723
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Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data
Oest, Rutger - In: Quantitative Marketing and Economics 3 (2005) 3, pp. 281-304
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specific period of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10005701825
Cover Image
Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
Oest, Rutger van; Franses, Philip Hans - Tinbergen Instituut - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10011256434