Cameron, Michael P.; Barrett, Patrick; Stewardson, Bob - Department of Economics, Waikato Management School - 2013
The importance of social media for election campaigning has received a lot of attention recently. Using data from the … 2011 New Zealand General Election and the size of candidates’ social media networks on Facebook and Twitter, we investigate … whether social media is associated with election votes and probability of election success. Overall, our results suggest that …