Chhibber, Pradeep K.; Ostermann, Susan L. - In: Studies in Indian Politics 2 (2014) 2, pp. 137-151
It has become commonplace to attribute the BJP’s victory in the 2014 Indian general elections to Narendra Modi. In this article we unravel the Modi effect and argue that Modi’s success is tied to his ability to attract ‘vote mobilizers’—individuals who campaign...
