Ling, Lim Ai; Gregory, Margaret Lucy; Muniapan, Balakrishnan - In: International Journal of Education Economics and Development 1 (2010) 3, pp. 227-242
In the state of Sarawak, East Malaysia (Borneo), marketing education has seen a tremendous growth over the years. However, literatures on marketing education in Sarawak (also Malaysia), is not found in any academic journals. Therefore this paper is the first to explore the effectiveness of...
