In 1996, Becker and Gerhart noted that much of the work on human resources (HR) and performance had traditionally been conducted at the individual level of analysis. However, in the 1990s, empirical research on HR and performance increasingly moved to the plant/unit and firm level of analysis...

In 1996, Becker and Gerhart noted that much of the work on human resources (HR) and performance had traditionally been conducted at the individual level of analysis. However, in the 1990s, empirical research on HR and performance increasingly moved to the plant/unit and firm level of analysis...

The purpose of this dissertation is to explore the value of public relations in strategy implementation as demonstrated through the cultivation of employee-organization relationships in the context of globalization strategies and cultural influences. The key theoretical constructs included...