Bielicki, Marcin; Rydzewski, Rafał - In: Central European economic journal 9 (2022) 56, pp. 38-55
engagement and involvement in crowdfunding, there is still a lack of understanding of how creators can stimulate backers … boost and maintain backer engagement. Drawing from the Theoretical Model of Customer Engagement and Theory of Intrinsically … Motivating Instruction, we propose a theoretical model that is backer engagement-based. It presents the unique role of …