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focusing device, one which allows them to besimultaneously 'lean' and 'green'. …Introduction:In the past, efforts to improve the environment almost always led to increasedproduction costs. In fact … Porter and van der Linde, 1995.)Concomitantly, a central tenet of strategic management theory is that firms need tofocus on …
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Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to...
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global green exports has grown rapidly in recent years. Third, manufacturing products, especially machinery and electric … manufacturing green exports and imports have increased. However, the green imports share showed faster growth than the exports share … the low-carbon transition. To do so, we examine the green trade patterns of Asian Development Bank member economies in the …
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, the act of acquiring green or environmentally-friendly products was deemed important. Since consumers in the 21st century … an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The … and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among …
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Are 'green' environmental concerns -- about climate change, biodiversity, pollution -- deterring today's citizens from … of initially childless men and women in the UK. Those individuals who are committed to a green lifestyle are found to be …
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