Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global Business Review 14 (2013) 3, pp. 453-470
Environmentalism has become an important social and corporate issue during the twenty-first century. Consumers are becoming more environmentally conscious and are demanding green products from manufacturers. This has resulted in the emergence of new concepts like green marketing and green...