Lim, Weng Marc; Ting, Ding Hooi; Bonaventure, Victor … - In: International Journal of Global Environmental Issues 13 (2013) 1, pp. 14-24
to green washing on future consumer purchasing behaviour. The study is exploratory in nature and employs qualitative in … realise the existence of green washing points toward distrust, a more cautious future purchasing behaviour, and spreading its …