Pesqueux, Yvon - In: Innovations n°34 (2011) 1, pp. 37-55
Corporate social responsibility (CSR) can be considered as a real discourse (creating the ?elements of reality …? according to its content), but also as a ?prison? for big companies management, prisoners of this discourse in a circularity … ?signification built by the discourse ? ?elements of reality? produced by the discourse?. And according to the existence of an …