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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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Bargaining with charitable promises : true preferences and strategic behavior
Lange, Andreas; Schwirplies, Claudia - 2021
We report experimental findings on the role of charitable promises in bargaining settings. We vary the enforceability of such promises within variants of ultimatum games where the proposer suggest a split between himself, the responder and a char-itable donation. By reneging on initial pledges,...
Persistent link: https://www.econbiz.de/10012534829
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Quality certifications for nonprofits, charitable giving, an d donor's trust: experimental evidence
Adena, Maja; Alizade, Jeyhun; Bohner, Frauke; Harke, Julian - 2018
In a n experiment, we test the impact of quality certificates on donation s to a charity. Compared to the control group … charity . The choice of donation values over time shows strong persistence such that the difference between the two groups …
Persistent link: https://www.econbiz.de/10011863397
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Quality certifications for nonprofits, charitable giving, and donor's trust : experimental evidence
Adena, Maja; Alizade, Jeyhun; Bohner, Frauke; Harke, Julian - 2017
In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality …
Persistent link: https://www.econbiz.de/10011639053
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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
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Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo; Jung, Wan Seop - In: Journal of marketing communications 25 (2019) 6, pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
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Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne; Matthes, Jörg - In: International journal of advertising : the review of … 42 (2023) 3, pp. 461-487
Persistent link: https://www.econbiz.de/10014295201