Liang, Yuli; Hustvedt, Gwendolyn; Miller, Jasmine - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-15
This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via...
