There is no doubt that in the present well-connected world, universities form an organization field, or perhaps a subfield of field of organizations that produce education. But I am concerned only with that subfield. It is to be expected, therefore, that, as in any other field, isomorphic forces...

This text focuses on the wealth of insight that Tarde has to offer organization theory. It revolves around three pairs of concepts: –imitation and invention, identity and alterity, custom and fashion, illustrating their relevance for understanding organizing by relating them to a study of big...