Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-15
The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of...
