Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; … - Dipartimento di Economia e Ingegneria Agrarie, Facoltà … - 2008
This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic...