We examine the implications of the rise of a middle class in East and Southern Africa for food consumption patterns and the food system. A unique classification of food items shows that highly processed food has one-third of the purchased food market, with comparable shares in rural and urban...

We examine the implications of the rise of a middle class in East and Southern Africa for food consumption patterns and the food system. A unique classification of food items shows that highly processed food has one-third of the purchased food market, with comparable shares in rural and urban...

We examine the implications of the rise of a middle class in East and Southern Africa for food consumption patterns and the food system. A unique classification of food items shows that highly processed food has one-third of the purchased food market, wit