Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and...

This paper provides a brief review of the Irish beef market during the 1990s. It sets out to identify the key factors influencing beef consumption during this period and reviews industry/ government response to consumer needs. A number of factors influencing beef consumption are identified,...

This article uses national, quarterly data to conduct an empirical analysis of pre-committed meat and fish demand by US and Japanese households using the Generalized Almost Ideal Demand System (GAIDS). US consumers are found to hold pre-committed demand for beef and pork, while Japanese...

We examine the effects of domestic advertising and promotion expenditures on meat demand, extending previous efforts in several areas, including the use of more recent data, employing a complete demand system and simultaneously measuring the impacts of generic pork and beef advertising and food...

Food safety concerns have had dramatic impacts on food and livestock markets in recent years. Here we examine consumer preferences for various beef food safety assurances. In particular, we evaluate the extent to which such preferences are heterogeneous within and across country-of-residence...

A panel of independent judges evaluated a range of articles in popular print media sources for positive or negative bias about pork. From this came the development of an information variable reflecting consumer perceptions about food safety. The primary data from this evaluation was then used to...

In this study the response of US consumers to irradiation in meat processing is examined. Despite scientific evidence of the effectiveness and safety of irradiation, meat processors and retailers have been slow to market irradiated beef products due to uncertainty about consumer acceptance. The...

This article uses national, quarterly data to examine U.S. meat demand using the Rotterdam model. We investigate the effect of multiple information indices linking different health concerns with diet, changes in household dynamics, and meat recall information. Medical journal articles linking...

Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long...

The valuation of traceable or safety-branded food by consumers in developing countries affected by diseases such as avian influenza, or with food safety issues in general, is very difficult to identify. Products that have safety-branding are not common, and food is usually purchased by...