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Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of service research 25 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013395969