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Persuasive advertising in a vertically differentiated competitive marketplace

Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177

Persistent link: https://www.econbiz.de/10012298697

A game-theoretic model of strategic interaction using advertising : simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios

Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16

. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of … advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …

Persistent link: https://www.econbiz.de/10012698096

Platform preannouncement strategies : the strategic role of information in two-sided markets competition

Chellappa, Ramnath K.; Mukherjee, Rajiv - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1527-1545

Persistent link: https://www.econbiz.de/10012506004

Product line extensions and technology licensing with a strategic supplier

Chen, Liwen; Gilbert, Stephen M.; Xia, Yusen - In: Production and operations management : an international … 25 (2016) 6, pp. 1121-1146

Persistent link: https://www.econbiz.de/10011507807

Ad blocking

Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724

Persistent link: https://www.econbiz.de/10013369115

The more the better? : Optimal degree of supply-chain cooperation between competitors

Pun, Hubert - In: Journal of the Operational Research Society : OR 66 (2015) 12, pp. 2092-2101

Persistent link: https://www.econbiz.de/10011420266

Asymmetric doupoly competition with innovation spillover and input constraints

Chen, You-hua; Nie, Pu-yan; Wang, X. Henry - In: Journal of business economics and management 16 (2015) 6, pp. 1124-1139

Persistent link: https://www.econbiz.de/10011421727

To commit or not to commit : revisiting quantity vs. price competition in a differentiated industry

Nasser, Sherif; Turcic, Danko - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1719-1733

Persistent link: https://www.econbiz.de/10011502604

Competition between offline and online retailers with heterogeneous customers

Colombo, Stefano; Matsushima, Noriaki - 2019

We consider the spatial competition between two traditional physical (or offline) retailers and an Internet (or online …

Persistent link: https://www.econbiz.de/10012024739

Competitive interplay of production decisions : rivalry between established and startup firms

Lévesque, Moren; Zhao, Xuan; Bian, Junsong - In: IEEE transactions on engineering management : EM 65 (2018) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10011806714

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