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relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … age, gender moderate the observed relationship, while country plays no moderating role. The theoretical and practical …
Persistent link: https://www.econbiz.de/10013479057
from an un-restricted random sampling of 250 consumers using different brands every now and then in Karachi. Gender, age … gender has an association with brand symbol recognition. For the recall of brand symbols, age plays an important and positive … weak as no association has been found with education and age. …
Persistent link: https://www.econbiz.de/10011259997
relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … age, gender moderate the observed relationship, while country plays no moderating role. The theoretical and practical …
Persistent link: https://www.econbiz.de/10013483780
, age, professional background, and last but not least on the disability itself. …
Persistent link: https://www.econbiz.de/10011073699
Persistent link: https://www.econbiz.de/10011933371
An extensive literature on reputation signaling has focused on the desire for positive reputation. In our paper we provide field and lab evidence that some individuals are averse to any form of reputation; this aversion correlates with gender in a prosocial setting. We formalize our hypotheses...
Persistent link: https://www.econbiz.de/10010908263
The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the...
Persistent link: https://www.econbiz.de/10011259640
Ken Arrow (1998) asks, “What has economics to say about racial discrimination?” He replies – entirely correctly – that racial “segregation within an industry – that is, firms with either all black or all white labor forces” – may be explained by economic theory, but “the...
Persistent link: https://www.econbiz.de/10011260187
Die Bundesverfassung sieht als Grundsätze der Haushaltsführung des Bundes die Wirkungsorientierung sowie Gender Budgeting vor. Damit sind Bund, Länder und Gemeinden verpflichtet, bei der Haushaltsführung die tatsächliche Gleichstellung von Frauen und Männern anzustreben. Das vorliegende...
Persistent link: https://www.econbiz.de/10012214203
Die Bundesverfassung sieht als Grundsätze der Haushaltsführung des Bundes die Wirkungsorientierung sowie Gender Budgeting vor. Damit sind Bund, Länder und Gemeinden verpflichtet, bei der Haushaltsführung die tatsächliche Gleichstellung von Frauen und Männern anzustreben. Das vorliegende...
Persistent link: https://www.econbiz.de/10012004616