développement concomitant de la pratique du greenwashing, qui concernerait en 2009 10% des visuels diffusés selon l'étude ARPP …-ADEME pré-citée. Généralement traduit par " éco-blanchiment " ou " blanchiment écologique d'image ", le terme greenwashing … écologique (Bilan Publicité & Environnement, ARPP-ADEME, 2009). Si la pratique du greenwashing pose aujourd'hui question à la …

greenwashing. Chez les consommateurs experts, aucune des trois pratiques n’exerce d’influence positive. Chez les non-experts, seul …

brand ecological image in case of greenwashing. Experimentation’s results show a positive effect of the semantic « more …

representative of French population shows that these forms of greenwashing are not so much misleading. For experts, none of the three …

greenwashing. Chez les consommateurs experts, aucune des trois pratiques n’exerce d’influence positive. Chez les non-experts, seul … representative of French population shows that these forms of greenwashing are not so much misleading. For experts, none of the three …

contrast to this, manufacturers were doing better than expected. There was very little greenwashing and a lot of honest …

the eco-friendly practices hiding their real activities; the practice called greenwashing, which causes the stakeholders … primary purpose of this paper is to find out how and why the Canadian companies practice greenwashing. Secondly, to identify … attributes of environmental claim to recognize greenwashers. Using the “Seven Sins of Greenwashing” model, Canadian Standard …

interest-defense from cartel greenwashing allows the government itself to provide first-best. …

greenwashing mechanisms. The aim of this research is to assess the effect of CSR on financial economic performance. As already …