Wong, Wong Ming; Zeng, Xian-Yang - In: International Journal of Trade and Global Markets 8 (2015) 1, pp. 17-26
The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of … variables: two independent variables such as quality and price, one moderating variable such as purchase intention, one … mediating variable such as income, and one dependent variable such as purchase behaviour. The research sample consisted of 451 …