1 Introduction -- Part 1: Theoretical aspect of Knowledge and Servitization -- 2 Knowledge View -- 3 Servitization View -- 4 Knowledge-oriented Servitization Model -- Part 2: Asian Cases in Servitization -- 5 Japanese Cases -- 6 Malaysian Cases -- 7 Summary and Discussions. .

Disruptive innovations (DI) have the potential to fundamentally change markets and their power relations: Specifically, established companies are confronted with the threat of being forced out of the market by DI. At the same time, companies also have the opportunity to control the market's...