Ringo, Denis Samwel; Tegambwage, Amani; Kazungu, Isaac - In: Cogent Business & Management 9 (2022) 1, pp. 1-21
This paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed....
