Bidault, Francis; Torre, José R. de la; Zanakis, Stelios H. - European School of Management and Technology (ESMT) - 2009
We explore the determinants of the willingness to rely on trust in a business partnership where both partners are at risk. By focusing on the willingness to rely on trust (WTRT) we reduce the methodological challenge of perception-based approaches where trust is measured as an expectation on the...
