Marchesini, Sergio; Hasimu, Huliyeti; Canavari, Maurizio; … - Dipartimento di Economia e Ingegneria Agrarie, Facoltà … - 2007
towards imported Italian quality wine, as well as the current communication, marketing, strategic and organizational … attending the “International Workshop on Chinese Wine Market”, held in Beijing on August 8-10, 2007. The interviews have been … qualitative content analysis. This paper is aimed at giving an insight on import and distribution of Italian wine in China …