Perri, Alessandra; Checchinato, Francesca; Colapinto, Cinzia - Dipartimento di Management, Università Ca' Foscari Venezia - 2013
Recent literature on strategic decision-making highlights the role of hidden costs, i.e. costs that firms are not able to predict ex-ante (Larsen et al., 2012). This paper analyses the hidden costs of going global, i.e. unanticipated costs that emerge in the implementation of market entry...