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We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with specific dual response behaviour. Dynamic...
Persistent link: https://www.econbiz.de/10005449444
Technological changes are "the main engine of capitalism and evolution" (A. Toffler), "the fundamental driving force in transformation of an economy" (C. Freeman). The paper proposes a theoretical investigation of information and communication technologies evolution and their impact on the...
Persistent link: https://www.econbiz.de/10011991999
Internet usage is growing rapidly among the world. Furthermore, Internet usage is widely accepted among EU countries …' citizens. In this paper intend is to research to what extent Internet sales by individuals is influenced by the barriers people … perceive to buying/ordering over the Internet, using of Internet, and level of computer/Internet skills them posses. A data …
Persistent link: https://www.econbiz.de/10010904438
infrastructure of the Internet, the existing main networks on the Internet, standards used to develop electronic business and the …
Persistent link: https://www.econbiz.de/10010592534
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when …
Persistent link: https://www.econbiz.de/10011724918
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when …
Persistent link: https://www.econbiz.de/10011106516
New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with...
Persistent link: https://www.econbiz.de/10011259516
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
We study how the levels of market price and price dispersion are associated with consumers兵 search costs and the level of competitiveness in the online market using data collected from the online book industry in Taiwan. Our empirical results show that prices and price dispersion are lower for...
Persistent link: https://www.econbiz.de/10010895328
The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the … that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with …
Persistent link: https://www.econbiz.de/10010787798