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We introduce a new stylised simulation model that combines transactional and relationship marketing aspects. A multi-branded offer from multiple companies that generates attraction and retention potential is confronted to a multisegmented demand with specific dual response behaviour. Dynamic...
Persistent link: https://www.econbiz.de/10005449444
Technological changes are "the main engine of capitalism and evolution" (A. Toffler), "the fundamental driving force in transformation of an economy" (C. Freeman). The paper proposes a theoretical investigation of information and communication technologies evolution and their impact on the...
Persistent link: https://www.econbiz.de/10011991999
Internet usage is growing rapidly among the world. Furthermore, Internet usage is widely accepted among EU countries …' citizens. In this paper intend is to research to what extent Internet sales by individuals is influenced by the barriers people … perceive to buying/ordering over the Internet, using of Internet, and level of computer/Internet skills them posses. A data …
Persistent link: https://www.econbiz.de/10010904438
infrastructure of the Internet, the existing main networks on the Internet, standards used to develop electronic business and the …
Persistent link: https://www.econbiz.de/10010592534
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when …
Persistent link: https://www.econbiz.de/10011724918
New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with...
Persistent link: https://www.econbiz.de/10011259516
The advances in technology hold great potential for helping Romanian government respond to its challenges namely, better service delivery, better procurement, efficient working and better communication with citizens and businesses. While the European Commission develops the main strategies on...
Persistent link: https://www.econbiz.de/10009650804
Articolul de fata urmareste piata actuala de publicitate pe Internet din Romania, o piata mica insa cu cresteri de … consumaturului privind publicitatea pe internet in Romania. …
Persistent link: https://www.econbiz.de/10010838867
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
In this article, the authors introduce Petri nets to model the dynamics of web site visits and purchase behaviors in the case of wish list systems. They describe web site activities and their transition with probability distributions and model the sequential impact of influential factors through...
Persistent link: https://www.econbiz.de/10005011594