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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting
Bennett, Rebekah; Hartel, Charmine E. J.; … - 2005
This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …
Persistent link: https://www.econbiz.de/10009483325
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A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS
MOISESCU, OVIDIU IOAN; VU, DUNG ANH - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2010)
brand recommend intention – and consumer purchase involvement, which is reflected by the degree to which consumers seek …
Persistent link: https://www.econbiz.de/10010556135
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Preparing organisations for employee-driven open innovation
Amundsen, Oscar; Aasen, Tone Merethe Berg; Gressgård, … - In: International Journal of Business Science & Applied … 9 (2014) 1, pp. 24-35
The present study addresses the need to prepare organisations, small or large, for open innovation approaches, including the development of capacity to exploit the potential benefits of such principles through Employee-Driven Innovation (EDI). Based on interviews in 20 Norwegian enterprises, we...
Persistent link: https://www.econbiz.de/10011946344
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A Revised Model of International Experience: The Relationship between International Experience, Adjustment, and Performance
Gulick, Lisa M. V. - 2010
, complexity, variety, cultural involvement, socialinvolvement, and work involvement. The elements of involvement—cultural, social …
Persistent link: https://www.econbiz.de/10009458910
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Employees' intrapreneurial engagement initiatives and its influence on organisational survival
Falola, Hezekiah Olubusayo; Salau, Odunayo P.; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 19 (2018), pp. 9-16
organisational survival. This suggests that employees' empowerment, involvement, autonomy, relationships and reward system have …
Persistent link: https://www.econbiz.de/10012703490
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Psychological capital and leadership role under the turbulent conditions in banking sector
Momot, Volodymyr; Lytvynenko, Olena - In: Financial Internet Quarterly 16 (2020) 4, pp. 82-90
The article discusses the problems of commercial banks related to the coping with abrupt changes in activities organization due to quarantine and moving to partially remote work. The theoretical considerations concerning psychological capital role at organization operating under the unstable...
Persistent link: https://www.econbiz.de/10013466255
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Does involvement matter in S-Commerce? The integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products
Juntongjin, Panitharn - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
variable and level of involvement as a moderating variable. Based on cognitive appraisal theory, to explain satisfaction and … loyalty for high versus low involvement shoppers. The theoretical contributions and managerial implications of the study have …
Persistent link: https://www.econbiz.de/10014505495
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Economy, culture, discourse and engagement in heterogeneous societies
Merkel, Wolfgang - In: Filozofija i Društvo 27 (2016) 2, pp. 464-468
Persistent link: https://www.econbiz.de/10011771607
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Igniting deliberation in high stake decisions: A field study
Hefti, Andreas; Shen, Peiyao; Li, King King - 2021
attention and cognitive involvement. We find that providing cost information substantially affects the choices made, and reduces …
Persistent link: https://www.econbiz.de/10012490105
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Organizational culture and its relationship with knowledge management strategy : a case study
Mojibi, Toray; Hosseinzadeh, Somayeh; Khojasteh, Yacob - In: Knowledge management research & practice : KMRP 13 (2015) 3, pp. 281-288
Persistent link: https://www.econbiz.de/10011420473