Zaharia, Răzvan; Avram, Emanuela Maria; Eftimie, … - In: The AMFITEATRU ECONOMIC journal 13 (2011) 30, pp. 437-447
The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order...