BRUYÈRE, Sébastien; SOLER, Richard; QUONIAM, Luc - In: Management and Marketing Journal IX (2011) 1, pp. 19-31
With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly...
