Market channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export...

Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers’ business characteristics on shares of sales to these channels by firm size was...