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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun; La Ferle, Carrie; Lee, Doohwang - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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The language of champagne in nineteenth-century Britain
Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
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It is all in the mind(set)! : matching mindsets and luxury tourism
Seo, Yuri; Ko, Dongwoo; Kim, Jungkeun - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 184-196
Persistent link: https://www.econbiz.de/10012425222
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For humble homes and wealthy tables : advertising consumables in eighteenth- and nineteenth-century Basel
Reimann, Anna - In: History of retailing and consumption 9 (2023) 2, pp. 164-186
Persistent link: https://www.econbiz.de/10014446703
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Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.; Uribe, Rodrigo; De-La-Torre, … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
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REQUIREMENTS FOR A GENERAL INTERPRETATION THEORY
Petruescu, Anda Laura Lungu - In: Annals - Economy Series 3 (2013) June, pp. 151-157
, praxiology and contextual connectors are required. In order to progress, the economic science must improve its language, both its … syntax and its semantics. The clarity of exposure requires a language clarity and the scientific theory progress asks for the … need of hypotheses in the building of the theories. The switch from the common language to the symbolic one means the …
Persistent link: https://www.econbiz.de/10010842679
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The use of public language in strategy : a multidisciplinary review and research agenda
Gao, He; Yu, Tieying; Cannella, Albert A. <Jr.> - In: Journal of management : JOM 42 (2016) 1, pp. 21-54
Persistent link: https://www.econbiz.de/10011430689