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understand the value of learning, as well as how learning interacts with firms’ day-to-day marketing strategies.In this paper, we … horizon, we analytically investigate the dynamic and endogenous nature of learning processes, the interaction between learning … endogenize the speed of learning. Our results shed light on the value of learning and acting on information, the time point to …
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An increasingly popular business practice, data mining provides for the extraction of information from existing data to identify trends such as consumer purchasing practices and can foster greater efficiency in companies’ marketing efforts. There are corresponding costs associated with data...
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