Joiner, Therese A.; Leveson, Lynne - In: International Journal of Financial Services Management 1 (2006) 4, pp. 438-449
Within the context of a financial planner offering advice to a client, this study examines the effect of the use of technical language on advice understandability and client perceptions of credibility (i.e., trustworthiness, expertise and likeability). The responses of 185 participants, randomly...
