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Territorial marketing is a marketing orientation created on the basis of other trade kinds of marketing, i.e. industrial marketing, service marketing and social marketing. The idea of territorial marketing assumes that local authorities direct their activities to specific target groups in order...
Persistent link: https://www.econbiz.de/10011274696
In our modern network world, ICT acts as a connecting and integratingmechanism. Information (data, knowledge)has become a core constellation in an open economy. The avalanche ofinformation supply however, has not keptpace with the use of information by decision-making bodies.Especially in the...
Persistent link: https://www.econbiz.de/10010324731
This paper describes the effect of customer oriented service (COS) on cost effectiveness of local authorities. Although a plethora of evidence had been unearthed regarding the usefulness of COS, particularly in achieving customer satisfaction, the effect of COS on cost effectiveness is...
Persistent link: https://www.econbiz.de/10011938368
The main characteristic of the French local tax system undoubtedly resides in a convoluted structure which impedes any progress in the development of tax competition between local authorities. On the contrary, recent legislative evolutions make obvious a trend of recentralization of the French...
Persistent link: https://www.econbiz.de/10014612486
The article discusses current approaches to the process of assessing rural development governance, reveals its advantages and disadvantages. The article as well presents performance system indicators of governance process by means of two elements of dynamics assessment, rural development...
Persistent link: https://www.econbiz.de/10011316183
Germany and France offer two different models of political and administrative organisation: a federal state on one side of the Rhine and a unitary state on the other, albeit one that has become more decentralised over the last 40 years. Thus, the French régions have reduced capacities for...
Persistent link: https://www.econbiz.de/10013459703
L'Allemagne et la France se caractérisent par deux modèles différents d'organisation politique et administrative: un État fédéral d'un côté du Rhin et un État unitaire de l'autre, bien qu'il se soit décentralisé au cours des quarante dernières années. Ainsi, les régions françaises...
Persistent link: https://www.econbiz.de/10014284510
Als Bundesstaat auf der einen Seite des Rheins und als Einheitsstaat auf der anderen Seite, der jedoch in den letzten 40 Jahren stärker dezentralisiert wurde, bieten Deutschland und Frankreich zwei unterschiedliche Modelle der politischen und administrativen Organisation. So haben die...
Persistent link: https://www.econbiz.de/10014336178
After a wave of privatizations in the end of the 1990s, the electrical power supply of many municipalities in Germany has been returned into public hands. Many municipalities discover chances and possibilities for local action, which arise with remunicipalisation. The local policy-makers realize...
Persistent link: https://www.econbiz.de/10011420152
The general conditions for local authorities in Germany have changed fundamentally during the last decades. Not only do municipalities compete with each other for employment, prestige and competitive advantages, they also face increasingly higher demands by their citizens, for instance in the...
Persistent link: https://www.econbiz.de/10011420155